The Outlet Store for Blue

Business Editors

NEW YORK--(BUSINESS WIRE)--Dec. 18, 2003

Bluefly, Inc. (NASDAQ SmallCap: BFLY):

-- Discounts up to 85% off Original Retail Value

-- Dec. 26: All Items Priced $100 Or Less

-- Dec. 27 & 28: All Items Priced $50 Or Less

-- Dec. 29 - 31: All Items Priced $25 Or Less

The Outlet Store for Bluefly.com, located at 43 West 24th Street in New York City, will hold an innovative post-holiday sale, December 26 through 31. Starting the day after Christmas, The Outlet Store for Bluefly.com will mark down thousands of designer men's and women's apparel items over the course of this six-day sales event.

On December 26, hundreds of items, including $450 designer shoes and Italian handbags, will be marked down to $100 or less. On December 27 and 28, any remaining item priced above $50 will be marked down to $50. And, on December 29 through December 31, all items in the store will sell for $25 or less. With discounts of up to 85% off original retail value, this post-holiday, customer appreciation event promises to be a treasure trove of fabulous fashion replacement led light bulbs finds at prices that will startle even the savviest of shoppers. Bluefly plans to add hundreds of new items every day of the sale so shoppers should plan on making multiple visits.

Fri. Dec. 26     EVERYTHING IN THE STORE $100 OR LESS                 With retail values of up to $1000, incredible deals                 will be available on the best quality Italian and                 other European designer handbags, designer collection                 clothing, suits, dresses, and leather and suede                 outerwear for men and women.Sat. Dec. 27 -Sun. Dec. 28     $50 OR LESS FOR ANYTHING AND EVERYTHING                 Friday was just the beginning! Our outlet store staff                 has thousands more fabulous brand-name items to sell.                 With new inventory added, all the items in the store                 will be priced at $50 or less all weekend long.Mon. Dec. 29 -Wed. Dec. 31     $25 OR LESS FOR EVERYTHING!                 For those who missed out on the weekend sale, there                 are two more days to save BIG on Bluefly's designer                 brands. With a great assortment of merchandise for                 $25 or less, including many newly added items, The                 Outlet Store for Bluefly.com will offer its best                 deals ever.STORE HOURS:     Monday - Friday, 11:00 a.m. - 8:00 p.m.           Brochures Printing       Saturday and Sunday, 12:00 p.m. - 6:00 p.m.                 The Store will close at 3:00 p.m. on Wednesday,                 December 31st.WHERE:           43 West 24th Street in New York City.PAYMENT:         Cash, Visa, MasterCard, American Express. All sales                 are final. No returns or exchanges.INFORMATION:     Call 212-929-7070.

ABOUT THE OUTLET STORE FOR BLUEFLY.COM

Located at 43 West 24th Street, in New York City's fashionable Flatiron District, The Outlet Store for Bluefly.com offers many of the same designer brands available on Bluefly.com and serves as a final liquidation channel for the Web site. Discounts at the outlet store can be even greater than the up to 75% off retail value offered on Bluefly.com, as merchandise at the outlet store has often been offered for sale first on the Web site, or could not be sold on the site due to slight imperfections.
embroidered patches Outlet store hours are generally Monday through Friday from 11:00 a.m. to 8:00 p.m. and Saturday and Sunday
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